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Credentialed Coaches
Brenda Bence

Brenda Bence
Senior Executive Coach

Brenda Bence

Office: +65 6322-1491

Company Profile

Coaching Background & Credentials: Having been a senior corporate executive herself, Brenda understands the challenges of senior leadership positions. She has an extensive background in both internal & external coaching and training, along with many years’ experience working with senior executives from a wide variety of industries and from over 50 different nationalities.

Brenda is certified by the International Coach Federation and with Results™ Coaching Systems (Australia) and has trained extensively with the College of Executive Coaching (U.S.). She is a Leadership Coach with the Center for Creative Leadership and is certified in key assessment tools, such as Leadership Agility 360, Emotional Capital Inventory 360, Extended DISC, and Workplace Big 5. She has also been trained in the use of a variety of other assessments, including Hogan, MBTI, FIRO-B, LPI (Leadership Practices Inventory, EQI (Bar-On), Kolb Learning Styles, and CPI (Coaching Report for Leaders).

Coaching Services: Brenda’s individual, customized coaching sessions are geared toward helping executives achieve transformation that drives greater success in the workplace and better business results. Examples of the types of coaching services Brenda provides are:

  • Executive Leadership Development
  • C-Suite Peak Performance Coaching
  • Hi-Potential Manager Development
  • Transition Coaching for New Executives
  • Next-Level Preparation for Senior Leaders
  • Leadership Personal Brand Development
  • Senior Executive Branding

Sample Coaching Client Testimonials

  • “Life-changing outcomes”
    Marketing Director, Fortune 50 Software Company
  • “… uncanny ability to motivate individuals…”
    Senior Executive, Fortune 200 Pharmaceutical Company
  • “Fabulous coaching style…”
    Managing Director, Asia-Based Management Consulting Firm
  • “I wholeheartedly recommend working with Brenda.”
    Regional Vice President, Leading Multinational Investment Bank

To read what other past clients have said about Brenda as an executive coach, please visit

Personal Profile

Brenda Bence is a certified senior executive coach who has worked with executives all around the world to help them set stretching goals and achieve positive career- and life-enhancing change.

With an MBA from Harvard Business School, Brenda spent the first 20 years of her career building mega brands for companies like Procter & Gamble and Bristol-Myers Squibb, where she was a senior executive responsible for billion-dollar businesses across 50 countries. In 2002, Brenda left the corporate world and founded BDA International, Ltd. Now doing business across 30 countries and with offices in both the U.S. and Asia, Brenda provides coaching services for clients located across six continents.  Brenda’s proprietary leadership development program is ranked among the top 25 in the Independent Trainers / Coaches category of Leadership Excellence’s annual Leadership 500 ranking of the best development programs worldwide.

Brenda’s client lists contains many of the largest multi-national corporations and organizations around the globe such as Abbott, Bank of America Merrill Lynch, Citibank, Deloitte, General Electric, KFC, Lilly, Microsoft, Sheraton Hotels, the U.S. Department of State, and the Young Presidents Organization.

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