ICF Singapore Chartered Chapter 2017-2018 Executive Committee Nominee

Daniel Rucerito



I became a Singapore PR in 2006. Shortly after, I took up the role of International Sales Manager for Grande Holdings Group, establishing and managing the distribution network across two continents for their premium brands Nakamichi, HH Scott & Emerson Radio. In late 2008, I founded MRS (Manufacturer Representation Services), where I independently helped key industry corporations in the professional audio and media sectors develop sales channels across Asia. In 2012, I became Sales & Marketing Manager for SAE Institute, a global educator with over 50 campuses worldwide. In addition, I assisted their local campus in conducting audio production classes and workshops.

My background and experience with ICF

With a driving internal passion to give more back to humanity, I decided to go back to school in 2014 to get a social science (professional counseling) degree and to obtain credentials in coaching so that I could pursue a career as a relationship coach. In 2015, my wife and I founded www.jollybright.com where we provide various solutions to couples and marriages facing relationship challenges. In wanting to become fully integrated and immersed into the coaching community, I became an ICF member toward the end of 2016.

What I envision contributing to the ICF Singapore Chapter
  • I want to extend my social media and marketing expertise to help create and raise more awareness about ICF’s purpose and abilities to add value in the local community.
  • I want to explore ways to further support and reinforce ICF’s initiatives by offering my leadership and management skills to the ICF President and respective teams
  • I want to help facilitate congruency amongst the various teams within ICF in order to maximize the ability of achieving yearly goals.