Membership Directory - Individual
Larry Lew
About
Personal Profile: From my early days as a Creative Director in 4As advertising agencies to founding and running a branding consultancy across Beijing, Shanghai, and Xi’an for two decades, I’ve spent my career helping brands cut through the noise. Today, I bring that same strategic edge to my personal branding program (BRAND YOU)—guiding professionals to build authentic, market-ready personal brands that don’t just stand out, but lead.
One Sentence Introduction: 30 years of hard-knock brand consulting—Apple, Coca-Cola, Red Bull, Bausch & Lomb, Volvo, Nestle and many others—now distilled into BRAND YOU, the only personal branding program that goes beyond theory.
Primary Focus: Career Growth & Transition
Coaching Specialities: Career, Change Management, Creativity, Executive
Professional & Life Experience: Consultant, Creative/Artist, Entrepreneur, Executive, Non-Profit
ICF Membership Number: 10864226
Credential: Member/Trained
Email Address: Available to Members
Company Profile: BRAND YOU – a personal branding program for professionals who want to be seen, heard and remembered.
This isn’t about LinkedIn tricks or looking good online.
It’s about building a brand so rooted in who you are, it naturally draws the right people in.
I created BRAND YOU to fill a gap I couldn’t find in the market. What makes it different?
1. You put your brand into real action
This isn’t just theory—we execute your brand plan over 2 months, audit the results together and refine it for impact.
2. No templates. No fluff. 100% personalised.
Every session is 1-to-1. You get hands-on coaching from a brand strategist and an executive coach.
3. We build your unique Brand Tree
Using my proprietary 4D Brand Tree Model, we help you craft a brand rooted in authenticity—not trend-chasing.
4. Inside-out branding, not outside-in
Your mindset shapes your brand. So we work from the core—mixing mindset coaching, brand strategy and mentoring.